There are lots of myths arround SEO Keywords planning. Many people try using various keyword reasearch tools, including Google Adwords for their keywords research. The reality is that these tools can be of reference, however the SEO Keywoards should be approached in a much easier and intuitive way… So lets get our hands dirty digging into this matter.
SEO Keywords Research Tools
There are many tools for SEO Keywords research with Google Adwords being the most used. However Google Adwords actual role is to create adverts based on the popularity of user queries on google search, so you see how a specific phrase scores better than others and decide your advert plan on Google.
Those tools can give us an idea about what someone types most to get a relevan result, and thats all there is to it. There is no magic distribution over the most successful (and therefore the most competitive) key phrase.
Then you can see the overtime populatiry of this keyword using Google Trends.
You should take into account the difficulty to defeat giant sites on a short keyword, and maybe broaden your keyword to a longtail keyword that is less popular but can get you easier on the first page.
Here is a very good resource about keywords research by MOZ.
Obay a key phrase you migh think is representative of what you offer, not of what is the most searched phrase. Also know that the most compentition a phrase has the harder is to show up in your results, since there is a high amount of pages with the same keyphrase.
So use such tools as a refence only (for articles use), then simply be honest with your content and write naturally.
SEO Keywords Locations
So if you believe you have found some phrase that might represent the content of your page, where should you put it? Is there a specific location where the keywords should be distributed?
Search engines try to draw conclusions about your content, and will look at certain places to make an assumption of what your article is about.
URL is the unique location that describes not only your website, but also the specific page.
From the above URL a search engine can draw some conclusions. Its like looking at the address in a letter you send. From the above example a search engine can get its first keywords from the address alone.
So its very important that the URL is user friendly. Unfriendly URLs (ex. http://some-website.com/?p=2325) don’t help the search engines to make any assumption about the page topic.
Page Title – <title> tag
This is the title that exists on the <head> of the html document, and appears at the tab of each page. This usually has the same content as the title that appears inside the real estate of the browser that hosts your article.
This title should not exceed 70 characters and should not be less than 40 characters. Ideal size is between 40 and 60 characters long. Obviously title should be descriptive enough in words as for a machine to make assumption of your content.
When we say descriptive we mean exactly that. Avoid misleading titles. For example if you want to write an article about Ferrari 911, avoid a title of “Wheels of Fire”, and instead put the car firm and model inside the title, as nobody will ever type “wheels of fire” in a search engine expecting to get results for Ferrari 911.
Article Title – <H1> tag
This is the main heading (h1) of your article that appears right before the article content itself. The rules of the above paragraph apply to the <H1> main article heading.
Subheadings (H2 to H6) should not necessarily contain your focus SEO keywords, however it would be nice to include your keywords there too if you can.
Your focus keywords should exist obviously in the flow of your article. Inside the article itself the SEO keywords should not appear repeatedly as if they were written only to make search engines score high for the specific set of words. Search Engines are smart enough to understand that and penaltize your page or de-index it if the keywords density is abused.
A typical article should have no less than 300 words and your focus keywords should appear in no more than 1% of the total article content. Simply write naturally, without abusing your article quality.
Description Meta Tag
This is a “summary” of your article that appears as a description when you perform a search in a search engine. Ideally should be no less than 120 characters long and not larger than 150 characters long.
Your focus seo keywords should appear in the description meta tag.
Keywords Meta Tag
Even though the “keywords meta tag” seems the most relevant position where you should include your seo keywords, it turns to be the most irrelevant after all.
People used to abuse excessively this meta tag, trying to stuff this metatag with irrelevant keywords in order to appear in search engines, even for content that had nothing to do with the article of the page. Soon it was decided by all major search engines to ignore this meta tag, as it was considered a spam of keywords and turned negative results instead of quality results in user searches.